
Brand spirit
"Creating value" creates the value of mutual trust and mutual benefit between coffee farmers, consumers and enterprises. We provide services and quality that meet the needs of consumers and obtain reasonable profits; at the same time, we purchase coffee beans at reasonable prices so that farmers do not Being exploited; promote farmers to have a sustainable income and improve the willingness and quality of coffee beans.
Adhere to the establishment of brand recognition and trust with quality and credit to achieve sustainable operation. On the one hand, we have the ability to take care of our employees, and on the other hand, we support our cooperative manufacturers, so as to contribute to the society, fulfill our corporate social responsibilities, and bring positive influence to the entire Taiwanese coffee market. This is the mission we entrust to ourselves.
Company Introduction
Taiwan's beautiful mountains and rivers, the soil and climate suitable for coffee growth have made Taiwanese coffee unique, but enjoying good coffee alone is not enough. We need to let people in Taiwan, and even people all over the world know about it. We all know it, so in 2004, we founded "Gukeng Coffee Enterprise".
Furthermore, in 2011, we launched "TGC" (Taiwan Good Coffee) as the main brand, focusing on Taiwanese specialty coffee; marketing and expanding channels according to the different consumption attributes of products. In addition to actively participating in domestic exhibitions, "TGC" is currently also active in major international exhibitions, hoping to let the world see the vitality of Taiwan's agricultural innovation through high-quality products.
